People have always used the "social media" of their time to effect change. Without belabouring history, consider that some of the most widely-felt changes in the Western world were made by "bloggers" using the technology of their day.

Substantial social and governmental change is still being implemented today through social networks, this time at the speed of the Internet. Ordinary citizens and committed organizations are improving the efficiency and transparency of government, one status update at a time.

Social networking may sound fluffy, but it can translate into real benefits for you and your company. William Baker, a professor of marketing at San Diego State University, surveyed 1,600 executives and found that firms that rely heavily on external social networks scored 24 percent higher on a measure of radical innovation than companies that don't. Online networks can help you hire the right people, market your product - or even find a manufacturer.
Webable can help you create the right social network profile for you or your company. After our initial discussion, we will create a draft profile based on the information provided and our own market research on the industry you're in.
Reid Hoffman, founder and CEO of LinkedIn, talks about how to harness the power social networking for business development, and what it can do for individuals in the midst of rapid globalization.
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