You are probably already investing in other channels such as content marketing, SEO, PPC and email marketing, however it is NOW time to amplify your social media marketing strategy and increase your sales. In this post we have outlined our top 5 methods to drive sales and revenue through social media marketing.
1. Where is your audience? You need to be there.
The best tip regarding social media marketing is to use the platforms where your audience is. If you are targeting B2B LinkedIn could be the right space for you, however if you are looking for a demographic of 18-23 year olds, Instagram and Snapchat could be where you need to be focused on.
Once you are on the right social media platform this gives you the opportunity to connect and engage with your target audience. This in turn, will help drive sales for your business.
2. Invest in Social Media Influencers
Influencer marketing is a popular marketing tool as the amount of trust people place in influencers is comparable to the trust placed in their friends. This is an excellent opportunity to get social media influencers to strategically feature your product or service in their posts on Instagram, Facebook, and Twitter etc. Supplying the social media influencer will a discount code is a great way to drive further sales and build brand awareness within your target audience.
3. Brand Advocates
If you don’t want to align with social media influencers, you can engage with your existing customers and ask them to be brand advocates. You can do this through enticing them to promote your product or service in return for free or discounted products/services. It is worth investigating which customers are already sharing content about your brand and reaching out directly to them.
4. Implementing user-generated content
When is comes to social media marketing, it is imperative to make the most out of content created by other customers to help build brand awareness, brand loyalty and drive further sales. This is a cost-effective and simple marketing tool as you can encourage customers to share their photos and reviews online, through Facebook, Instagram, and Twitter etc. Implementing user-generated content is an excellent way to increase loyalty with your target audience and to add credibility to your brand through your current social media platforms.
5. Invest in social media marketing
Regardless of which social media platforms you are using, they all have an option to create ads or promote your content. By doing this you will ensure higher visibility for your brand within your target audience and this increased visibility will help drive sales from your social media platforms. An example is through Facebook ads to promote a new product or service or perhaps a promotion or sale that you going on. Or on Instagram you can advertise through Instagram stories in addition to regular advertising and boosted posts.
There are many opportunities to promote your business through social media marketing and Webable are the experts that can help you with any or all of your social media marketing. Contact WEBABLE today for more information.
Brand video storytelling has been exploding due to the evolution of technology, price points have come right down and social media platforms are integrating video into their platforms. For brands, video presents an outstanding opportunity to tell a compelling brand story in a visually appealing video package. Telling a fantastic story through video is about the currency of emotional connection and if you are able to get your viewers to feel something, it is more likely that they will share, like, comment and even respond to your call to action.
If brands wants to get the very best out of social media, it is imperative that they embrace the art of storytelling. Get storytelling right and you will get more people sign up to your story, to your brand.
What is social media storytelling?
Social storytelling can be described as taking information that is not exciting and making it feel important, relevant and exciting. Brands that tell stories and excite audiences see an enormous return on investment, as customers start to feel involved and are more likely to buy. Stories have a narrative structure that our brains follow and this is something that we experience everyday. Take any powerful brand that is using storytelling and you will see that the ideas and concepts it conveys in its storytelling marketing make the audience feel something, feel an emotion.
Tapping into storytelling through video is a powerful way to connect with your target audience through emotional connection. Video elicits an emotional response from the viewer and even a brief interaction with your brands’ video can trigger an emotional response. There are many benefits for using video, with the opportunity to tell a story being influential. Video is a passive experience, so your viewer only needs to watch, with no requirement for active engagement.
There is a plethora of ways to use video for your business, allowing you to tell a story and send a message. Some examples are interviews, case studies, product or service reviews, viral videos, explainer videos, online tutorials, social videos and culture marketing videos, to name a few. Depending on your brand goals, you may experiment with an array of different types of video to promote your business.
Why your brand should use video?
· 57% of consumers say watching a video gives them more confidence to purchase online
· 76% of marketing professionals name video as the type of content with the best return on investment
· Adding a video to a brands’ landing page can increase conversion by 80%
· Viewers who completed a product video were 25% more likely to convert than those who did not.
Using social media to make your video go even further.
· Half of social video views take place on YouTube, Facebook is second at 36%
· Video posts on Facebook have 135% greater organic reach than photo posts
· 82% of Twitter users watch video content on Twitter