You are probably already investing in other channels such as content marketing, SEO, PPC and email marketing, however it is NOW time to amplify your social media marketing strategy and increase your sales. In this post we have outlined our top 5 methods to drive sales and revenue through social media marketing.
1. Where is your audience? You need to be there.
The best tip regarding social media marketing is to use the platforms where your audience is. If you are targeting B2B LinkedIn could be the right space for you, however if you are looking for a demographic of 18-23 year olds, Instagram and Snapchat could be where you need to be focused on.
Once you are on the right social media platform this gives you the opportunity to connect and engage with your target audience. This in turn, will help drive sales for your business.
2. Invest in Social Media Influencers
Influencer marketing is a popular marketing tool as the amount of trust people place in influencers is comparable to the trust placed in their friends. This is an excellent opportunity to get social media influencers to strategically feature your product or service in their posts on Instagram, Facebook, and Twitter etc. Supplying the social media influencer will a discount code is a great way to drive further sales and build brand awareness within your target audience.
3. Brand Advocates
If you don’t want to align with social media influencers, you can engage with your existing customers and ask them to be brand advocates. You can do this through enticing them to promote your product or service in return for free or discounted products/services. It is worth investigating which customers are already sharing content about your brand and reaching out directly to them.
4. Implementing user-generated content
When is comes to social media marketing, it is imperative to make the most out of content created by other customers to help build brand awareness, brand loyalty and drive further sales. This is a cost-effective and simple marketing tool as you can encourage customers to share their photos and reviews online, through Facebook, Instagram, and Twitter etc. Implementing user-generated content is an excellent way to increase loyalty with your target audience and to add credibility to your brand through your current social media platforms.
5. Invest in social media marketing
Regardless of which social media platforms you are using, they all have an option to create ads or promote your content. By doing this you will ensure higher visibility for your brand within your target audience and this increased visibility will help drive sales from your social media platforms. An example is through Facebook ads to promote a new product or service or perhaps a promotion or sale that you going on. Or on Instagram you can advertise through Instagram stories in addition to regular advertising and boosted posts.
There are many opportunities to promote your business through social media marketing and Webable are the experts that can help you with any or all of your social media marketing. Contact WEBABLE today for more information.