Brand video storytelling has been exploding due to the evolution of technology, price points have come right down and social media platforms are integrating video into their platforms. For brands, video presents an outstanding opportunity to tell a compelling brand story in a visually appealing video package. Telling a fantastic story through video is about the currency of emotional connection and if you are able to get your viewers to feel something, it is more likely that they will share, like, comment and even respond to your call to action.
If brands wants to get the very best out of social media, it is imperative that they embrace the art of storytelling. Get storytelling right and you will get more people sign up to your story, to your brand.
What is social media storytelling?
Social storytelling can be described as taking information that is not exciting and making it feel important, relevant and exciting. Brands that tell stories and excite audiences see an enormous return on investment, as customers start to feel involved and are more likely to buy. Stories have a narrative structure that our brains follow and this is something that we experience everyday. Take any powerful brand that is using storytelling and you will see that the ideas and concepts it conveys in its storytelling marketing make the audience feel something, feel an emotion.
Tapping into storytelling through video is a powerful way to connect with your target audience through emotional connection. Video elicits an emotional response from the viewer and even a brief interaction with your brands’ video can trigger an emotional response. There are many benefits for using video, with the opportunity to tell a story being influential. Video is a passive experience, so your viewer only needs to watch, with no requirement for active engagement.
There is a plethora of ways to use video for your business, allowing you to tell a story and send a message. Some examples are interviews, case studies, product or service reviews, viral videos, explainer videos, online tutorials, social videos and culture marketing videos, to name a few. Depending on your brand goals, you may experiment with an array of different types of video to promote your business.
Why your brand should use video?
· 57% of consumers say watching a video gives them more confidence to purchase online
· 76% of marketing professionals name video as the type of content with the best return on investment
· Adding a video to a brands’ landing page can increase conversion by 80%
· Viewers who completed a product video were 25% more likely to convert than those who did not.
Using social media to make your video go even further.
· Half of social video views take place on YouTube, Facebook is second at 36%
· Video posts on Facebook have 135% greater organic reach than photo posts
· 82% of Twitter users watch video content on Twitter